Digital Play
Sunday, March 14th, 2010
A response to a digital play brief aimed at teenagers and attempts to subvert mass consumerism. Teenagers want to both belong and to sit outside. As Quentin Crisp said – “the young always have the same problem – how to rebel and how to conform at the same time”. They want to distinguish themselves from the crowd, experiment with self-identity and develop new values for a new generation. What is the world’s current obsession? What do we seem most concerned about? It’s clearly economic growth. And our response to this? It seems we need to consume more products. Consume more products, keep buying, keep, in that dreadful phrase, ‘economically active’. What a marvellous opportunity to rebel – almost perfect! Simply stop buying so much stuff. Stop buying stuff. Stop it. Be proud of it and celebrate it.
The koppla bracelet (named after the Swedish for connect) symbolises this rebellion. A commitment to the five values of be active, connect, take notice, learn and give is rewarded through seeing your bracelet turn from its original colour through to pristine crystal. A symbolic transformation that connects you with a new way of living. Commit to these values and you will see a change in your life and it will be made visible to others through the koppla bracelet. It becomes a symbolic totem for a generation. The bracelet is not just symbolic, but functional as well. It incorporates a range of technologies to sense your location, sense your activities, provide communication and provide physical feedback.
These technologies are used as part of its first service offering, launched in connection with events surrounding the Cultural Olympiad. The koppla bracelet provides connection to the community of wearers and access to a special kind of music service. A service that reflects the five core values and enhances a musical experience – we give digital music a home, geo-locate it and make it only possible to listen to it when you’re actually in the location. Artists can decide to locate their music on a beach, on a mountain, anywhere where they think will enhance the musical experience and make it special again. Finally, we provide access to the koppla bracelet and technologies to 3rd party service providers to enable wider development of digital play services that embody the five values of be active, connect, take notice, learn and give.

I’ve been looking at graffiti again for The world is your canvas project I’m working on with